CLIENT
The Seacroft
SECTOR
Food & Drink
DISCIPLINE
Branding, Packaging, Print, Digital, Signage
Creating an approachable, community-orientated brand for a popular restaurant.
The Challenge
The Seacroft’s brand had become diffused over the years and they needed to realign themselves properly to present a much more approachable, family-orientated, cohesive brand. We were asked to bring the Seacroft brand to life across all touch points including the website, menus and signage.
Our Solution
Maintaining respect for the brand’s past was paramount. We simplified the amount of typefaces that were in use and brought about a more unified style across all the inhouse menus, website and signage. As most of the food is locally sourced, we introduced a number of elements that highlighted these points throughout their menus and allowed us to give a much more organic and accessible feel to the entire brand.
