CLIENT
Q.Learning
SECTOR
Professional Services
DISCIPLINE
Print
A company with a lot to say but without the means to put it all down… and that’s where we came in.
The Challenge
A set of 11 informative guides for businesses and individuals. Each Q.Guide focuses on a specific subject –Change; Coaching Over Coffee; Conflict Management; Decision Making; Emotional Intelligence; Empathy; Engaging for Performance; Resilience; Time Management; Transformational Leadership. Our task was to break down the complex subject matters into easy-to-read bite sized chunks, that were both informative and entertaining.
Our Solution
Each guide had a slightly informal style, which make them much more accessible and enjoyable to read. This was offset with a series of humorous cartoons and abstract imagery. Complex tables and charts were reinvented through the use of simple infographics which helped convey each message. Since their publication, downloads from the Q.Learning website have increased by 229%.
