CLIENT
Bluestone Vehicles
SECTOR
Professional Services
DISCIPLINE
Digital
A flexible brand with a little more vroom!
The Challenge
We were tasked in creating a strong, aesthetic brand for Bluestone Vehicles – a new division for the multi-award winning company, Bluestone Leasing. The brand needed to work autonomously for commercial sales, whilst at the same time needed to work as part of the core Bluestone brand.
Our Solution
We hit upon the idea of creating the image of a car out of the 2 arrows. The arrows reflect the process of leasing and continual renewal. The ‘visual language’ of the brand was derived from the core Bluestone branding, allowing the logo to work on it’s own or be seen as part of the same parent brand. The brand has since been strengthened by a full suite of printed literature, ranging from factsheets, brochures, process forms, eshots and stationery.
