CLIENT
The White Room
SECTOR
Retail
DISCIPLINE
Branding, eCommerce
Rebranding and a feature-rich eCommerce website for renowned Irish store.
The Challenge
The White Room is a second-generation family business, based on the beautiful West-Coast of Ireland. The store is renowned in the heritage town of Kenmare and provides a treasure trove of traditional Irish linen and lace fabrics, sparkling chandeliers, tasteful furnishings, chic lamps, mirrors, rugs, throws, napkins, scarves and much more.
Our Solution
The White Room rebrand, was created to be simple, classy and stylish so as to not alienate existing customers, whilst at the same time, allowing the brand to grow alongside the store. Along with the newly developed logo, we produced a fully responsive, feature-rich, eCommerce website.
During the build of the site, we developed a fully automated product database that could be updated quickly and easily using an excel spreadsheet. This was then integrated into the admin system which allowed for better product customisation. Specific products could be marked as tax exempt and shipping rules could be specified on a per product basis, or by category.
