CLIENT
Arboretum Home & Garden
SECTOR
Retail
DISCIPLINE
eCommerce
eCommerce website for multi-award winning Garden Centre.
The Challenge
Based on a ten acre site, Arboretum provides the complete lifestyle experience with a pets store, garden café, home & gift, furniture area and a qualified team of plant experts all under the one roof!
Arboretum has won numerous awards and is dedicated to creating an unrivalled shopping experience for all their customers.
Our Solution
Over the years we have been at the forefront of developing Arboretum’s eCommerce website.
The website has been built using responsive coding to allow for a best customer experience, for all devices and browsers. The site has also been optimised to give incredibly fast results when calling up product categories and listings.
We use ‘smart’ functionality to better suggest related products based on customer clicks. Year on year we have seen a marked rise in the number of mobile users accessing our website. For this reason, we have optimised much of the site for mobile use. The navigation also has been redesigned to give mobile users a much better user experience and allow them to find products quickly and easily, without needless scrolling.
The Results
Since the redesign of the website, traffic to the Arboretum website has increased by 43% overall in 2018, bringing in more first-time visitors and reducing the bounce rate by 35%. The result of this has meant that total revenue has increased by 120% in the past year.
Transactions on site increased by 107% while conversion rate increased by 45%, which indicates we captured a larger spread of users willing to buy online.
