Putting a friendly face on courier business
Branding for cycle courier App.
How do you change the perception we have of bike couriers? Peyk approached us to deliver just that. Their App, based on the Über model, has been created to combat expensive, unreliable and unresponsive bike couriers, by delivering an instant, friendly and reliable service, anywhere and anytime.
We created a solution that centred around the age-old adage – service with a smile. The app logo was created to be instantly recognised within an overly busy and cluttered environment, full of couriers all vying for the top spot. One of the most important aspects of the brand has been to keep the message super simple and most of all memorable! It centres around the simple drawing of a bike which was then tweaked to become the face of Peyk. This, in turn, has been developed into a character called Mr. Peyker – a symbol for the Peyk brand and their drivers.