CLIENT
Gillies Fine Foods
SECTOR
Food & Drink
DISCIPLINE
Branding, Packaging
Award winning design for Gillies Fine Foods.
The Challenge
The first complete healthy meal and snack selection, made entirely from oats and raisins. Facing keen competition from an array of competitors, Gillies Fine Foods needed a brand that was instantly recognisable, whilst adhering to the the message – healthy foods at anytime.
Our Solution
Maintaining respect for the brand’s past was paramount, together with the need for authenticity. The Oatmeals typeface was handcrafted to reflect the exceptional level of craft that Gillies Fine Foods place in each of their creations. The motif itself is devised from oats combining to create a single letter O.
