Anytime, Anyplace, Anywhere – Healthy Meal Alternative.
Gillies Fine Foods
Food & Drink
Award winning design for Gillies Fine Foods.
The first complete healthy meal and snack selection, made entirely from oats and raisins. Facing keen competition from an array of competitors, Gillies Fine Foods needed a brand that was instantly recognisable, whilst adhering to the the message – healthy foods at anytime.
Maintaining respect for the brand’s past was paramount, together with the need for authenticity. The Oatmeals typeface was handcrafted to reflect the exceptional level of craft that Gillies Fine Foods place in each of their creations. The motif itself is devised from oats combining to create a single letter O.