From the outset, getting the brief right is paramount. A good briefing process allows customers time to reflect on their current position and make good decisions about the direction they wish to take. This is time well spent and means that the actual creative process has structure and direction from the outset.
If you’re thinking about giving a ‘Spring Clean’ to your company’s marketing strategy this year, it makes sense to begin with your corporate brand. A strong brand is essential to a successful marketing campaign. It’s the element which projects the image you want your potential customers to have in their mind about what it’s like to work with your business.
Last month saw the launch of the new Mrs Brown’s Boys website. A fully responsive website for the nations favourite comedy show.
