Taking A More Edgy, Youthful Approach To Tackle Drugs.
Bedfordshire Drug & Alcohol Action Team (B:DAT)
A new identity and a design aesthetic that would reach a youthful generation.
Tasked with producing a set of guidelines for supporting young people with drug and alcohol dependencies. Consisting of a CD-Rom and a series of printed guidelines and polices, helpful information and correspondence, the guide needed to be flexibly designed to allow for future updates.
Immersing ourselves in the lifestyle of teenagers and twenty-something’s revealed a world that is both colourful and dynamic. All qualities that fed into the creation of a vibrant new information pack that spoke on a level that was both informative and modern, appealing to both kids and parents. Moving away from what may be considered the ‘norm’ of structured grid-like pages, we were able to deliver a unique, youthful and engaging experience.